NO PURCHASE NECESSARY. You must be at least 21 years of age and a legal resident of the United States, residing in New York, New Jersey, Rhode Island, Massachusetts, Missouri, Georgia, Tennessee, Iowa, Kansas, Alabama, Mississippi, Connecticut, West Virginia, and Arkansas to participate. Sweepstakes void where prohibited or restricted by law.

SWEEPSTAKES PERIOD: Road to Derby” starts on February 8, 2025 at 8:00 AM ET and ends on March 31, 2025 at 8:00 AM ET. (“Sweepstakes Period”).

HOW TO ENTER:

You may enter by going to https://www.woodfordreserve.com/road-to-derby-2025-sweepstakes/and completing and submitting the online form found there. Limit one entry per day, per person.

All entries must be received on or before March 31, 2025, 8:00 AM ET.

ELIGIBILITY: Employees of Brown-Forman, their affiliates, as well as the advertising/ promotion agency, Churchill Downs Racetrack, LLC (“Churchill Downs”) and the immediate families and household members of each are not eligible to win. Holders of wholesale or retail licenses are not eligible. You must be at least 21 years of age and a legal resident of the United States, residing in New York, New Jersey, Rhode Island, Massachusetts, Missouri, Georgia, Tennessee, Iowa, Kansas, Alabama, Mississippi, and Connecticut, West Virginia, and Arkansas.

DRAWING: Prize winner(s) will be selected in random drawing(s) from among all timely received eligible entries. Odds of winning depend on the number of eligible entries received. Drawing will be conducted on or about March 31, 2025.

PRIZES:

There will be 1 Grand Prize and 70 Second Place Prizes awarded:

The prizes are a Kentucky Derby® Experience or an At Home Derby Kit. Approximate retail value of each prize is Kentucky Derby® Experience - $8,100 and At Home Derby Kits - $131.95. The prize will be sent to each winner through a third party agency.


GRAND PRIZE (1 winner)

Grand Prize consists of airfare for the winner and one (1) guest to Louisville, Kentucky (TRAVEL DATES: May 1-May 4, 2025), accommodations in a hotel for three (3) nights for two (2) people, two (2) tickets to the Kentucky Oaks on May 2, 2025 and two (2) tickets to the Kentucky Derby on May 3, 2025. Tickets are subject to Terms and Conditions stated thereon, this includes a prohibition on the re-sale of tickets. Venue restrictions may also apply. Sponsor (as defined below) and Churchill Downs may eject winner and/or guest from venue if winner and/or guest behave in an inappropriate, belligerent or unruly manner as determined by Sponsor and/or Churchill Downs in their sole discretion; and, under such circumstances, Sponsor and Churchill Downs shall NOT have any liability or obligation of any kind. Taxes are the sole responsibility of the winner. A 1099 will be issued. No substitution or transfer of prize permitted. Beverage alcohol is not part of the prize. If winner cannot travel on dates specified, he/she must forfeit the prize and an alternate winner may be selected. Unclaimed prize(s) may not be awarded. Prize value may vary depending on airfare.


Round Trip economy class airfare from the commercial airport closest to the winner’s home to the commercial airport in Louisville, Kentucky will be covered. In the event that the winner lives within driving distance from the commercial airport in Louisville, Kentucky a driving stipend will be provided in an amount not to exceed $500.00.

SECOND PLACE PRIZE (5 winners per market)

At Home Derby Kit - $131.95 plus tax and shipping

Spire Cups (24 per winner)

Barware:

  • Cocktail Kingdom Bar Spoon

  • Mixing Glass

  • Copper Shaker

  • Hawthorne Strainer

Beverage alcohol is not part of the sweepstakes prize. All federal, state and local taxes on prizes are the sole responsibility of prize winners. No substitution or transfer of prizes permitted. Non-cash prizes cannot be redeemed for cash value. Limit one prize per winner. The winner(s) will be notified by a Text Message, phone and/or email. Winners, and the Grand prize winner’s guest, must be at least 21 years of age. Unclaimed prizes may not be awarded.

NOTICE: Potential Winner(s) will be notified on or after March 31, 2025. Potential winners will have 5 days from date of notice (“Designated Period”) to accept the prize. If a winner does not accept the prize within the Designated Period, he/she may forfeit the prize and alternate winner(s) may be selected. Alternate winner(s) may have a varying time to accept the prize(s).

Brown-Forman/Woodford Reserve (hereinafter “Brand” and/or “Sponsor”), Churchill Downs and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman/Brand reserves the right in its sole discretion, to cancel or suspend this sweepstakes should virus, bugs or other causes beyond the control of sponsor corrupt the administration, security or proper play of the sweepstakes. Brown-Forman/Brand reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate or suspend the sweepstakes. Brown-Forman/Brand assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries.

CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, sponsor reserves the right to seek damages from any such attempt. Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.

CLAIMING PRIZES/RELEASE: Potential winner(s) may be required to provide a mailing address to receive prize or prize information. Potential Winner(s) will be required to sign an affidavit of eligibility and liability release. A 1099 will be issued for tax purposes.

By participating, entrants: (a) indemnify, release and agree to hold harmless Sponsor, Churchill Downs, promotional agencies, franchisees, and each of their respective parent companies, affiliates, subsidiaries, successors, assigns, agents, representatives, officers, directors, shareholders, employees and their affiliated companies and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman/Brand for promotional and advertising purposes in connection with this promotion and general use of the images submitted with entries, of his or her name and/or likeness and/or voice without further compensation. Proof of identification and age verification will be required. Any traveling companion of the winner(s) must be at least 21 years of age and may also be required to sign a similar release. Without limiting the foregoing, Sponsor and Churchill Downs make no representation, warranty or guarantee of any kind regarding the prize; this includes but is not limited to the warranty of merchantability or fitness for intended purpose.

PRIVACY: Except as otherwise contemplated in these Official Rules, your contact information and any other information submitted by you, or collected by Brown-Forman, in connection with this sweepstakes will be used in accordance with the Brown-Forman’s privacy policy (https://legal.brown-forman.com/privacy-policy/english).

WINNERS’ LIST: For the name of the prize winner(s), send a self-addressed stamped envelope to Red Moon Marketing, Attn: “Woodford Reserve and Road To Derby” Winners List, 7804 Fairview Road, Box #309, Charlotte, NC 28226, before March 31, 2025. Do not send entries to this address.

Sponsor: Brown-Forman Beverages, Louisville KY, 40210.

Churchill Downs Racetrack, LLC (“Churchill Downs”) is not a sponsor of and is not responsible for the collection, submission, or processing of entries or the administration of the 2025 Road to Derby Sweepstakes.

YOUR FRIENDS AT WOODFORD RESERVE REMIND YOU TO DRINK RESPONSIBLY.

CRAFTED CAREFULLY. DRINK RESPONSIBLY. RESPONSIBILITY.ORG

Woodford Reserve Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol. The Woodford Reserve Distillery, Versailles, Kentucky. WOODFORD RESERVE is a registered trademark. ©2025 Brown-Forman. All rights reserved.

KENTUCKY DERBY is a registered trademark of Churchill Downs Incorporated.