Official Rules for the Old Forester Birthday Bourbon 2024 Sweepstakes

Your chance to have the opportunity to purchase one bottle.

No Purchase Necessary. A Purchase Will Not Increase Your Chances of Winning. 21+

Eligibility

The Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old. Employees of Brown-Forman (“Sponsor”) or any other alcohol beverage company, their respective distributors, wholesalers, retailers (including bartenders/staff), or licensees, agencies, as well as the immediate family (spouse, parents, siblings, and children) and household members of those employees, are not eligible to enter.

Entry Period

The sweepstakes begins at 9:00 am ET on August 15, 2024 and ends at 9:00 AM ET on August 21, 2024 (the “Entry Period”).

How to Enter

Visit https://www.oldforester.com/birthday-bourbon-sweepstakes/ and complete and submit the entry form. You will be asked to enter your first name, last name, date of birth, email address, city and state. By entering, you indicate your full agreement to these Official Rules and Sponsor’s decisions regarding the promotion, which are final and binding. Only entrants who comply with the Official Rules are eligible. LIMIT ONE ENTRY PER PERSON. Multiple entries by use of bots or any method will lead to disqualification.

Drawing

On or about August 22, 2024, Sponsor will randomly select one thousand (1,000) potential winners. The odds of winning depend on the number of eligible entries. Potential winners will be notified via email (as noted in the entry) and must visit the Old Forester Distillery in Louisville, KY, in person to purchase a Prize beginning September 5, 2024 until December 14, 2024. Please consult our website or call the distillery directly for hours of operations and closures due to holidays and inclement weather (the “Purchase Window”). Potential Winners must appear at the Old Forester Distillery during the Purchase Window. Potential Winners must present a valid photo ID that matches the first and last name and date of birth of the submitted entry. If, for any reason, a potential winner does not purchase within this timeframe UNCLAIMED PRIZES WILL NOT BE AWARDED. Sponsor reserves the right to sell the product at a later date.

Prize and Collection

There will be one thousand (1,000) Prizes awarded: Prize consists of the opportunity to purchase one (1) 2024 limited-edition bottle of Old Forester Birthday Bourbon ($199.99 MSRP) (the “Prize”) in person at Old Forester Distillery, Louisville KY, during the “Purchase Window.” Bottles are for personal use, not for resale. Potential Winners will be able to purchase one (1) Prize during the Purchase Window. Potential Winners will be required to purchase and collect the bottle in-person at Old Forester Distillery at: 119 W Main Street, Louisville, KY, 40202 during the Purchase Window. Any prize details not specified above will be determined by Sponsor, in its sole discretion. A Prize (opportunity to purchase) may not be transferred and must be accepted as awarded. The Potential Winner is the only person permitted to collect the Prize. Proxy pick-up will not be permitted, no exception. Travel is not included in the Prize. In the event the Prize is not collected during the Purchase Window, Potential Winner will have forfeited the Prize. Unclaimed Prizes will not be awarded. Sponsor reserves the right to sell the product at a later date. Limit of one Prize per person.

Sponsor reserves the right to substitute a Prize with another prize of equal or greater value if the Prize is not available for any reason, as determined by Sponsor, in its sole discretion. Potential Winners may be responsible for taxes and any other costs not listed above. Alcohol will not be awarded as part of the Prize.

General Conditions

In the event that the operation, security, or administration of the Sweepstakes is impaired in any way, Sponsor may, in its sole discretion, either: (a) suspend the sweepstakes to address the impairment and then resume the sweepstakes; or (b) award the Prize(s) according to the criteria set forth above from among the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify and seek damages from any individual who tampers with the operation of the sweepstakes, violates these Official Rules, or acts in a disruptive or dishonest manner. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Proof of sending any communication to Sponsor by mail shall not be deemed proof of receipt of that communication by Sponsor. The sweepstakes is subject to federal, state, and local laws and regulations and is void where prohibited.

Release and Limitations of Liability

By entering, you agree to release and hold harmless Sponsor, its parents, subsidiaries, affiliates, and each of their respective officers, directors, employees, and agents (the “Released Parties”) from and against any claim or cause of action arising out of participation in the sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the sweepstakes; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, postage-due, misdirected, or undeliverable mail; (e) errors in the administration of the sweepstakes or the processing of entries; or (g) injury or damage to persons or property. You further agree that in any cause of action, in no event shall the Released Parties be liable for attorney’s fees. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. Winners may be required to sign Receipt/Eligibility/Liability Release in order to collect the Prize.

Privacy and Publicity

Any information you submit as part of the sweepstakes will be treated in accordance with Sponsor’s Privacy Policy. Except where prohibited participation in the sweepstakes constitutes an entrant’s consent to Sponsor’s use of his/her name, likeness, voice, opinions, biographical information, and state of residence for promotional purposes in any media without further payment or consideration.

Disputes

You agree that any and all disputes, claims, and causes of action arising out of, or connected with, the sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Louisville, Kentucky. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of the Sponsor in connection with the sweepstakes, shall be governed by, and construed in accordance with, the laws of Kentucky, without giving effect to any choice of law or conflict of law rules (whether of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than Kentucky.

Winner Information

For a list of winners, send a self-addressed stamped envelope to Brown-Forman – Old Forester Birthday Bourbon 2024 Sweepstakes, 850 Dixie Highway, Louisville, KY 40210. Requests must be received by September 30, 2024.

Sponsor

The sweepstakes is sponsored by Old Forester/Brown-Forman

Please Drink Responsibly. Terms of Use | Privacy Policy | Cookie Policy | Nutrition

Old Forester® is a registered trademark. ©2024 Old Forester Distilling Company at Louisville in Kentucky. 53.5% Alc. by Vol. (107 proof). All rights reserved. To find out more about responsible consumption, visit Responsibility.org and OurThinkingAboutDrinking.com All other trademarks and trade names are properties of their respective owners. Please do not share or forward this content with anyone under the legal drinking age.