Jack Daniel’s Tennessee Honey Art, Beats & Lyrics Official Terms/Rules 2022-2023

LIMITED TIME OFFER – SUPPLIES ARE LIMITED

Official Rules

Markets: Florida, Georgia, California, Texas, Illinois and New York

NO PURCHASE NECESSARY. You must be at least 21 years of age and a legal resident of the United States. Promotion void wherever prohibited or restricted by law. Beverage alcohol retail and wholesale permit holders and their employees may not be eligible.

Campaign Period: December 3, 2022 – May 30, 2023

Location of Event

SMS Keyword

Event Start Date/Time

Event End Date/Time

Miami, FL

ABLMIA

12/3/2022

7pm ET

12/4/2021

12am ET

Atlanta, GA

ATLABL

1/14/2023

7pm CT

1/15/2023

12am CT

Oakland, CA

BAYATL

2/24/2023

7pm PT

2/25/2023

12am PT

Houston, TX

HOUABL

4/02/2023

7pm PT

04/03/2023

12am PT

Chicago, IL

CHIABL

4/07/2023

7pm ET

4/08/2023

12am ET

New York, NY

NYCABL

4/14/2023

7pm ET

4/15/2023

12am ET

All notifications of invitation availability are dependent upon when the invitation is requested and if an invitation is available. Notice and confirmation will be received real-time upon request should invitation still be available.

All times are of local time.

In the event the supply of invitations is exhausted before the Event conclusion, requests for invitations will show a message that there are no longer invitations available.

HOW TO REQUEST:

To enter during the Campaign Period, text the SMS keyword from the above chart to 68405. Once you receive a reply text, you will be prompted to enter your date of birth. You must be at least 21 years of age to participate. After your age is verified, you will be sent to the registration page to submit a request. Official Rules can also be viewed.

Requests through the www.jackhoneyabl.com website are subject to the dates and deadlines as laid out herein. The information consumers provide will only be used for participation in the Jack Daniel’s Tennessee Honey Art, Beats & Lyrics campaign and for any future communications, should you opt in.

To request an invitation via this tool: First Choose the Event you would like to attend. You must complete and submit the request including all the required information.

DELIVERY: You are entering to receive an invitation to the Jack Daniel’s Tennessee Honey Art, Beats & Lyrics event in your chosen city. This is a limited time offer and supplies are limited. An invitation will be offered to requesters on a first come, first serve basis. There are a limited number of invitations and this offer expires when the supply of invitations is exhausted or on the Event Date.

Limit one request per person. Limit one invitation per person (Invitation may include Entrant and Guest).

TRAVEL IS NOT PART OF ANY INVITATION

Presentation of an invitation does not guarantee admission, capacity limits apply. Attendees are subject to the venue rules. Invitation holder and his/her guest must be at least 21 years of age. No substitution or transfer of invitation permitted. Beverage alcohol is not a part of this promotion.

PROOF OF IDENTITY/AGE will be required before admission.

RELEASE OF LIABILITY: Entrants by participating and Attendees by attending, agree that Brown-Forman, and all of their respective parents, affiliates, subsidiaries, event service suppliers and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by Entrants and attendees against, any liability, for any injuries, losses or damages of any kind, including, without limitation, death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of an invitation or participation in any promotion.

CLAIMING INVITATION/RELEASE: All who receive an invitation will be notified by email message from Jack Daniel’s Tennessee Honey and Envisage Engage 360, on or before Event Date (from chart above). Invitation(s) is not transferable and may not be redeemed for cash value. Unclaimed/Unused Invitation(s) may not be awarded. By accepting his or her Invitation, the Entrant: (a) releases Brown-Forman/Jack Daniel’s Tennessee Honey, and their affiliated companies and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the invitation; as well as (b) consents to the use by Brown-Forman/Jack Daniel’s Tennessee Honey for promotional and advertising purposes in connection with this promotion and general use of the images submitted with entries, of his or her name and/or likeness and/or voice without further compensation.

Your mobile number and email address could be used to communicate a change in event (i.e. change in venue, event postponement, event cancellation). If this occurs, you will receive one or more SMS text message and/or email message from Jack Daniel's Tennessee Honey informing you of the change. Communications received will be only in reference to the event.

PRIVACY: Except as otherwise contemplated in these Official Rules, your contact information and any other information submitted by you, or collected by Brown-Forman, in connection with this Event will be used in accordance with the Brown-Forman’s privacy policy (https://legal.brown-forman.com...).

Sponsor: Brown-Forman Beverages: Louisville, KY 40210

Please Drink Responsibly.

Jack Daniel’s Tennessee Honey is a registered trademark of Jack Daniel’s Properties, Inc. © 2022 Jack Daniel’s. Whiskey Specialty, 35% alc. by vol. (70 proof). Produced and bottled by JACK DANIEL DISTILLERY, Lynchburg, TN.

To find out more about responsible consumption, visit Responsibility.org and OurThinkingAboutDrinking.com. All other trademarks and trade names are properties of their respective owners. Responsibility.org.