Official Rules
NO PURCHASE NECESSARY. You must be at least 21 years of age and a legal resident of the United States to participate. Sweepstakes void where prohibited or restricted by law.
SWEEPSTAKES PERIOD: “Jack & Coca-Cola Flavors Pack Swag Giveaway” starts on Thursday, May 29, 2025 at 12:01 am EST and ends on Wednesday, June 4, 2025 at 11:59pm EST.
HOW TO ENTER:
You may enter for a chance to win by leaving a Comment on the designated Instagram in-feed Post. Limit one entry per person.
All entries must be received on or before Wednesday, June 4, 2025 at 11:59pm EST.
ELIGIBILITY: Employees of Brown-Forman, their affiliates, as well as the advertising/ promotion agency, and the immediate families and household members of each are not eligible to win. Holders of wholesale or retail licenses are not eligible. You must be at least 21 years of age and a legal resident of the United States.
DRAWING: Prize winner will be selected in a random drawing from among all timely received eligible entries. Drawing will be conducted on or about Friday, June 6, 2025.
PRIZES:
There will be one (1) Prize awarded:
The prize consists of:
One (1) Jack & Coca-Cola-branded Igloo cooler with embedded speakers
Three (3) Jack & Coca-Cola-branded pint glasses
Three (3) Jack & Coca-Cola-branded koozies
One (1) Jack & Coca-Cola-branded backpack
Approximate retail value of the prize is $239.00. The prize will be shipped to the winner.
Beverage alcohol is not part of the sweepstakes prize. All federal, state and local taxes on prizes are the sole responsibility of prize winners. No substitution or transfer of prizes permitted. Non-cash prizes cannot be redeemed for cash value. The winner will be notified by an Instagram DM. Winner must be at least 21 years of age. Unclaimed prizes may not be awarded.
NOTICE: Potential Winner(s) will be notified on or after Monday, June 9, 2025. Potential winners will have seven (7) days from date of notice (“Designated Period”) to accept the prize. If a winner does not accept the prize within the Designated Period, he/she may forfeit the prize and an alternate winner may be selected. Alternate winner may have a varying time to accept the prize.
Brown-Forman (hereinafter “Brand” and/or “Sponsor”) and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman reserves the right in its sole discretion, to cancel or suspend this sweepstakes should virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the sweepstakes. Brown-Forman reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate or suspend the sweepstakes. Brown-Forman assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries.
THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED, ADMINISTERED BY OR ASSOCIATED WITH, FACEBOOK AND/OR INSTAGRAM. BY ENTERING THIS PROMOTION, ALL ENTRANTS AGREE TO RELEASE FACEBOOK AND/OR INSTAGRAM FROM ANY AND ALL LIABILITY IN CONNECTION WITH THEIR PARTICIPATION IN ANY COMPETITION, HOWSOEVER ARISING.
CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such attempt. Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.
CLAIMING PRIZES/RELEASE: Potential winner will be required to provide a mailing address to receive prize or prize information. Potential Winner may be required to sign an affidavit of eligibility and liability release.
By accepting his or her prize(s), the winner: (a) releases Brown-Forman and their affiliated companies and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman for promotional and advertising purposes in connection with this promotion and general use of the images submitted with entries, of his or her name and/or likeness and/or voice without further compensation. Proof of identification and age verification will be required.
PRIVACY: Except as otherwise contemplated in these Official Rules, your contact information and any other information submitted by you, or collected by Brown-Forman, in connection with this sweepstakes will be used in accordance with the Brown-Forman’s privacy policy (https://legal.brown-forman.com/privacy-policy/english).
WINNER’S LIST: For the name of the prize winner, send a self-addressed stamped envelope to Brown-Forman, Attn: “Jack & Coca-Cola Flavors Pack Swag Giveaway” Winners List, 850 Dixie Highway, Louisville, KY 40210 before December 31, 2025. Do not send entries to this address.
PLEASE DRINK RESPONSIBLY.
WHISKEY SPECIALTY, 7% ALC. BY VOL., JACK DANIEL DISTILLERY, LYNCHBURG, TN.
Jack Daniel's is a registered trademark. COCA-COLA is a trademark of the Coca-Cola Company. ©2025 Jack Daniel's and The Coca-Cola Company. Please do not share or forward this content with anyone under the legal drinking age.
To find out more about responsible consumption, visit Responsibility.org.
This Sweepstakes is conducted and administered by Brown-Forman Corporation. For all inquiries related to conduct of this promotion, please contact Brown-Forman Corporation.