Official Rules

NO PURCHASE NECESSARY. You must be at least 21 years of age and a legal resident of the United States, residing in New Hampshire to participate.  Sweepstakes void where prohibited or restricted by law. 

SWEEPSTAKES PERIOD: “On The Road to 250” starts on June 1, 2026 12 AM EST  and ends on August 30th, 2026 12 AM EST.

HOW TO ENTER: TEXT JDBIKE TO 68405 FOR A CHANCE TO WIN AN INDIAN SCOUT MOTORCYCLE from your 2-way text messaging capable wireless phone. Once you send the text message, you will receive a link. You must fill the form on the link to be entered into the sweepstakes. Entrants will be charged their standard text messaging rate for each text message sent or received through their handset according to the terms of their Wireless Calling Plan. Text messaging and wireless services are not available in all areas.

Alternatively, You may enter by going to https://www.jackdaniels.com/en-us/OntheRoadTo250 and completing and submitting the online form found there. Limit one entry per day, per person.

All entries must be received on or before August 20th, 2026 at 12 AM EST.

ELIGIBILITY: Employees of Brown-Forman, their affiliates, as well as the advertising/ promotion agency, and the immediate families and household members of each are not eligible to win. Holders of wholesale or retail licenses are not eligible. You must be at least 21 years of age and a legal resident of the United States, residing in New Hampshire.  

DRAWING: Prize winner(s) will be selected in random drawing(s) from among all timely received eligible entries. Odds of winning depend on the number of eligible entries received. Drawing will be conducted on or about August 21st, 2026. 

PRIZES: 

There will be 1 Prize awarded:

The prize consists of 1 Indian Motorcycle.  Approximate retail value of the prize is $13,500. The prize will be sent to the winner by dealer delivery. Winner must have valid motorcycle driver’s license and is responsible for all insurance, registration, and any taxes associated with this prize.

Beverage alcohol is not part of the sweepstakes prize. All federal, state and local taxes on prizes are the sole responsibility of prize winners. No substitution or transfer of prizes permitted. Non-cash prizes cannot be redeemed for cash value. Limit one prize per winner. The winner(s) will be notified by a Text Message, phone and/or email. Winner must be at least 21 years of age. Unclaimed prizes may not be awarded.

NOTICE: Potential Winner will be notified on or after August 22nd, 2026. Potential winner will have five days from the date of notice (“Designated Period”) to accept the prize. If a potential winner does not accept the prize within the Designated Period, he/she may forfeit the prize and alternate winner(s) may be selected. Alternate winner(s) may have a varying time to accept the prize(s).

Brown-Forman/Jack Daniel’s (hereinafter “Brand” and/or “Sponsor”) and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman/Brand reserves the right in its sole discretion, to cancel or suspend this sweepstakes should virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the sweepstakes. Brown-Forman/Brand reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate or suspend the sweepstakes. Brown-Forman/Brand assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries.

CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such attempt. Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.

CLAIMING PRIZES/RELEASE: Potential winner(s) may be required to  provide a mailing address to receive prize or prize information.  Potential Winner(s) may be required to sign an affidavit of eligibility and liability release.

By accepting his or her prize(s), the winner(s): (a) releases Brown-Forman/Brand and their affiliated companies and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman/Brand for promotional and advertising purposes in connection with this promotion and general use of the images submitted with entries, of his or her name and/or likeness and/or voice without further compensation. Proof of identification and age verification will be required.

PRIVACY: Except as otherwise contemplated in these Official Rules, your contact information and any other information submitted by you, or collected by Brown-Forman, in connection with this sweepstakes will be used in accordance with the Brown-Forman’s privacy policy (https://legal.brown-forman.com/privacy-policy/english).

WINNER’S LIST: For the name of the prize winner(s), send a self-addressed stamped envelope to Red Moon Marketing, Attn:  “Jack Daniel’s and On The Road to 250th” Winners List, 7804 Fairview Road, Box #309, Charlotte, NC 28226, before August 22nd, 2026. Do not send entries to this address. 

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Tennessee Whiskey, 40% Alc. by Vol. (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.  JACK DANIEL’S and OLD NO. 7 are registered trademarks of Jack Daniel’s Properties, INC. ©2026 Jack Daniel’s. All rights reserved.