A. Validity of Participation

 

1. Any person over the age of 18 who is a resident in the United Kingdom (excluding Scotland) may take part in this Promotion, excluding employees of the Promoter (as defined below) or its affiliate companies, and their immediate relatives, agents, third parties, or anyone professionally connected with the Promotion (collectively, the “Promoter’s Affiliated Parties”).  

 

2. The Promotion commences at 12:01 on 11th August 2026, as promoted in digital banners on amazon.co.uk and detailed on our Jack Daniel's competition website (the “Promotion”).Any entries submitted after 11:59 on 4th September 2026 will not be eligible for consideration.

 

B. Participation and Notification 

 

1. To participate in the Promotion, you must purchase Jack Daniel's Tennessee Whiskey Sinatra Select or Jack Daniel's Tennessee Whiskey 70cl or 1L  via amazon.co.uk by no later than 4th September 2026. Each customer can only enter once and can only win one prize. The offer only applies to customers shopping on amazon.co.uk. The offer only applies to customers who use a payment method with a billing address in the United Kingdom. The offer does not apply to purchases made from Amazon's Warehouse Deals, from third-party sellers on Amazon Marketplace, even if "fulfilled by Amazon" or "Prime Eligible", nor from Amazon sellers other than "Amazon". After you make a qualifying purchase, you will receive an email from Amazon with instructions on how to use your token code to enter the competition.

 

2. By participating in the Promotion, entrants affirm their eligibility to enter the competition and receive any potential prize resulting from their entry. The Promoter reserves the right to select an alternate winner if an original winner has failed to prove of identity or age as being over 18 within 7 days of notification or if the winner is unable to accept or win the prize. All winners are final, and no correspondence will be entered into.

3. The winners will be drawn randomly from all valid submissions after the closing date. Winners will be notified by e-mail within seven business days of the draw.

 

4. The Promoter is not responsible for submissions that have not been transmitted, whether due to delay, destruction, or technical reasons. Proof of submission is not proof of receipt by the Promoter. 

 

C. Prizes

1. Main Prize

There is one Main Prize available, which includes:

  • Performance: Two VIP tickets to Sinatra the Musical at the Aldwych Theatre, including a Meet and Greet with the cast and an on-stage photo opportunity.
  • Accommodation: One night’s stay for two people at The Waldorf Hilton, London (standard double room, breakfast included).
  • Dining: Traditional Afternoon Tea for two at The Waldorf Hilton, London.
  • Extras: One drink per guest at both the pre-show and interval, plus a merchandise bundle (including a signed programme).
  • Travel: A travel allowance of up to £100 per person.

Main Prize Terms:

  • Redemption: Prize must be redeemed for a performance between 10th September and 14th November 2026. Dates are subject to availability.
  • Booking: The winner must confirm their preferred performance date at least two weeks in advance. Shine Creative Solutions reserves the right to offer alternative dates at their discretion.
  • Restrictions: Children under four are not admitted; the show is recommended for ages eight and up. Anyone aged 18 or under must be accompanied by an adult.
  • Expenses: Any costs incurred above the £100 travel allowance, or any additional room charges/incidentals at the hotel (which may require a credit card pre-authorisation or cash deposit), are the responsibility of the winner.
  • Exclusions: Any items, services, or costs not expressly stated as included in this Prize are excluded.

 

2. Runner-Up Prizes

There are five runner-up prizes available. Each runner-up will receive one pair of tickets to the show and one signed programme.

3. The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of major prize winners and, if applicable copies of their winning entries, to anyone who emails [email protected]or writes to 45 Mortimer Street, London, W1W 8HJ (enclosing a self-addressed envelope) within one month after the closing date stated in Clause A.1. If entrants object to any or all of their surname, county and winning entry being published or made available, please contact the Promoter. 

 

4. General: All prizes are non-transferable, non-exchangeable, and there is no cash alternative. 

 

D. Ownership of Promotion entries and intellectual property rights

 

1. All Promotion entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned.

 

2. Entrants agree that by submitting their Promotion entry and any accompanying material, that they agree:

  1. that all intellectual property rights associated with the Promotion, including the brands associated with the Promotion, are owned by Promoter and/or the Promoter Affiliated Parties, and entrants have no right to use any intellectual property associated with the Promotion except in connection with the Promotion entry and accompany material;
  2. to assign to the Promoter any and all intellectual property rights associated with the Promotion entry and accompanying materials, with full title guarantee, such that Promoter has the full and exclusive right to use, reproduce, or publish such Promotion entry and accompanying materials; and
  3. to waive all moral rights in and to their Promotion entry and accompanying materials otherwise arising in connection with your entry to which entrants may now or at any time in the future be entitled under copyright, right of publicity, right of privacy, and other intellectual property laws applicable in the jurisdiction in which the Promotion occurs.

 

3. Entrants agree that the Promoter may, but is not required to, make their entry available on its websitehttps://www.jackdaniels.com/en-gb and any other media, whether now known or invented in the future, and in connection with any publicity of the Promotion. Entrants agree to grant the Promoter a non-exclusive, worldwide, irrevocable licence, for the full period of any intellectual property rights in the Promotion entry and any accompanying materials, to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the Promotion entry and any accompanying materials for such purposes.  Entrants agree that, by submitting their Promotion entry, they waive any and all claims against Promoter or the Promoter Affiliated Parties for right of publicity or right of privacy relating to Promoter’s public reference or publication of the name or other identifying information of an Entrant.

 

E. Limitations

 

1.   The Promoter reserves the right to modify or cancel this Promotion in the event of any unforeseen circumstances outside the Promoter's reasonable control. In addition, the Promoter reserves the right to offer an alternative, materially equivalent prize if the prize becomes unavailable due to reasons outside the Promoter’s control.

 

2.  Save for any liability incurred by the participant that cannot be limited by law, the Promoter shall not be liable for any personal injury, death, monetary loss, or expense incurred by the entrant in their participation in this Promotion and any prize which may result in their participation in this Promotion. 

 

3.  The Promoter will not accept competition entries that are:

  1. automatically generated by computer or created by artificial intelligence (including but not limited to chatbots such as ChatGPT or similar software applications);
  2. completed by third parties or in bulk;
  3. illegible, have been altered, reconstructed, forged or tampered with;
  4. photocopies and not originals; 
  5. entered by a Promoter Affiliated Party; or
  6. incomplete.

 

F. Consent and Data Protection

 

1.  By participating in the Promotion, each winner acknowledges and consents that his / her name and image may be used in reasonable future publicity for marketing or promotional purposes without additional compensation.

 

2.  Unless an entrant has indicated that he/she would like to receive communications from the Promoter in the future, his/her personal data will only be held for the purpose of administering the Promotion and will not be retained once the prize draw has been concluded and each winner has received their prize.

 

3.  Entrants acknowledge that Brown-Forman Corporation (BROWN-FORMAN) and other companies within the BROWN-FORMAN group (details of which are available on request) or BROWN-FORMAN's employees, agents, partners or licensees, will handle their personal information, in accordance with the BROWN-FORMAN privacy policy https://legal.brown-forman.com/privacy-policy/english, for legitimate business purposes such as to provide them with personalised services and content, to analyse and consider ways of improving our services and products, and to respond to their requests. Entrants personal information may be transferred to any country where BROWN-FORMAN group companies or our service providers have facilities and personal information will be retained as permitted by applicable law. If in the future entrants do not wish to receive further communications from the BROWN-FORMAN group and would prefer to be removed from its database, or if they wish to make corrections to their details or change how they receive communications from us, please write to: [email protected].

 

G. Further points

 

1.   Entrants are deemed to have read, understood, and consented to these Terms and Conditions of participation by participating in the Promotion.

2. The Promotion and these Terms and Conditions are governed by the laws of England and Wales and the courts of London have exclusive jurisdiction. 

 

Please Drink Responsibly

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 Jack Daniel's and Old No.7 are registered trademarks.  ©2026 Jack Daniel's. All rights reserved.  SINATRA is a registered trademark of Frank Sinatra Enterprises, LLC used under license to Jack Daniel’s.

To find out more about responsible consumption, visit Drinkaware.co.uk and OurThinkingAboutDrinking.com

All other trademarks and trade names are properties of their respective owners.

 

Promoter: Brown-Forman, 45 Mortimer Street, London, W1W 8HJ.