Official Rules

TERMS AND CONDITIONS FOR JACK DANIEL’S PRESENTS: BIRMINGHAM HIGHBALL COMPETITION (THE “COMPETITION”)

1. QUALIFICATIONS

1.1 You must be age 18 and over and be actively employed as a bartender in Birmingham responsible for producing alcoholic cocktails (drinks with three or more ingredients at least one of which is alcohol) within the United Kingdom. Your bar must stock Jack Daniel’s Tennessee Whiskey.

1.2 Entry is open from 0:01 hrs on the 6th August 2019 until 23.59 on the 6th September 2019. No responsibility is accepted for any entry that is not delivered or is delayed due to technical reasons. Proof of sending is not proof of receipt.

2. RESPONSIBILITY

2.1 The Promoter supports responsible drinking and adheres to all marketing codes applicable to alcoholic beverages, therefore any entries which the Promoter deems to encourage or be suggestive of irresponsible drinking or irresponsible behaviour, or which might in the Promoter’s judgement constitute a contravention of any applicable marketing law or code will be ineligible. Furthermore, any entry that is considered lewd, obscene or distasteful in the sole opinion of the Promoter, will not be eligible.

2.2 Do not include trademarks or logos owned by others unless you have permission.

2.3 All entrants must, for the duration of the Competition, conduct themselves consistently with the promotion of responsible drinking behaviours.

3. ENTRY MECHANISM

3.1 In order to qualify for entry entrants must submit;

their personal details;
the story behind their drink recipe; and
their original cocktail recipe (with unlimited ingredient amount permitted) with an associated picture of your cocktail (which conforms to the Cocktail Recipe Requirements detailed below).

at www.jackdaniels.com/en-gb/jackpresentsbirmingham

3.2 The original cocktail recipe (“Cocktail Recipe Requirements”) has the following instructions that entrants must adhere to:

The cocktail receipt must contain and be based on Jack Daniel’s Tennessee Whiskey: this is the only whiskey permitted in the Competition and use a minimum of 35ml Jack Daniel’s Tennessee whiskey.
Entrants are allowed homemade ingredients, but must be aware that if successful they will need to be able to reproduce the homemade ingredients in volume, on the day of the Jack Daniel’s presents Biffy Clyro Gig, which forms part of the overall prize detailed below in Clause 5), and with locally available produce in Birmingham, United Kingdom. These ingredients (and all ingredients used) must be food safe.
The maximum quantity of alcohol permitted is the equivalent of 50ml of alcohol at 40% ABV.
All ingredients must be specified in millimetres or centilitres divided into “whole numbers” (1,2,3, etc) and/or “half numbers” (½, 1½, etc), and/or smallest quantities (dashes and/or drops). The ingredients have to be measured out using a jigger.
Cocktail decoration should be composed of edible and food safe ingredients, such as fruit, herbs and vegetables.
The original cocktail recipe must be available and promoted in the Entrant’s bar throughout the duration of the Competition period.

3.3 Recipes not in accordance with the above requirements will be rejected.

4. COCKTAIL COMPETITION JUDGING

4.1 The cocktail recipe submitted by each entrant will be judged by Cam Dawson, Jack Daniel’s Brand Ambassador & Justyna Noga, Jack Daniel’s brand manager.

4.2 The judges will pick seven entrants of their favourite cocktail recipes out of those qualifying entries under the Entry Mechanism based on how well the recipe and the story demonstrates the brief of Jack Daniel’s presents Birmingham Highball competition and notify those shortlisted finalists by the 11th September via email.

4.3. The judges Cam Dawson, Jack Daniel’s UK Brand Ambassador and Justyna Noga, Jack Daniel’s UK brand manager will hold a competition for the seven finalists on 18th September 2019. Finalists will be expected to prepare their cocktail recipe for the judges who will have the opportunity to taste their cocktail recipe and rate the cocktail recipe again on the same criteria as mentioned above in clause 4.2 as well as the overall experience delivered by their team over the two nights of the competition.

4.4 Judges will pick their favourite recipe experience based off the criteria mentioned above in Clause.

5. THE PRIZE

5.1 A pair of tickets for Jack Daniel’s presents: BIFFY CLYRO on the 17th October 2019 at Digbeth Arena, your winning drink on the menu at the gig as well as Jack Daniel’s merchandise.

6. INTELLECTUAL PROPERTY RIGHTS

6.1 All entrants acknowledge and agree that all intellectual property rights, including copyright, in all cocktail recipe entries, shall be assigned to and become the property of the Promoter, which thereafter has the right to edit, re-edit, adapt, modify, reproduce, promote, create derivative works and otherwise use the winning entry in any way it sees fit. The Promoter will retain rights to the use of all submitted entries, names and videos and may use them for the purposes of advertising and promotion.

7. DATA PROTECTION

7.1 You acknowledge that Brown-Forman Corporation (BROWN-FORMAN) and other companies within the BROWN-FORMAN group (details of which are available on request) or BROWN-FORMAN's agents, partners or licensees, will handle your personal information, in accordance with the BROWN-FORMAN privacy policy https://legal.brown-forman.com/privacy-policy/english, for legitimate business purposes such as to provide you with personalized services and content, to analyze and consider ways of improving our services and products, and to respond to your requests. Your personal information may be transferred to any country where BROWN-FORMAN group companies or our service providers have facilities and personal information will be retained as permitted by applicable law. If in the future, you do not wish to receive further communications from the BROWN-FORMAN group and would prefer to be removed from its database, or if you wish to make corrections to your details or change how you receive communications from us, please write to: [email protected]

8. OTHER

8.1 By entering the Competition, all entrants will be deemed to have accepted and be bound by the rules. The decision of the Promoter in all matters is final and no correspondence will be entered into. These terms and conditions shall be governed by English law and the courts of England and Wales shall have exclusive jurisdiction.

Promoter: Brown-Forman Beverages Europe Limited, 45 Mortimer Street, London, W1W 8HJ

PLEASE DRINK RESPONSIBLY