1.1 You must be 21 years old and over and be actively employed as a bartender in either of the participating countries: Singapore or Malaysia and responsible for producing alcoholic cocktails (drinks with three or more ingredients at least one of which is alcohol).

1.2 Entry is open from 00:00 on 01 September 2023 until 23:59 on 30 September 2023. No responsibility is accepted for any entry that is not delivered or is delayed due to technical reasons. Proof of sending is not proof of receipt.


2.1 The Promoter supports responsible drinking and adheres to all marketing codes applicable to alcoholic beverages, therefore any entries which the Promoter deems to encourage or be suggestive of irresponsible drinking or irresponsible behaviour, or which might in the Promoter’s judgement constitute a contravention of any applicable marketing law or code will be ineligible. Furthermore, any entry that is considered lewd, obscene or distasteful in the sole opinion of the Promoter, will not be eligible.

2.2 Do not include trademarks or logos owned by others unless you have permission.

2.3 All entrants must, for the duration of the Competition, conduct themselves consistently with the promotion of responsible drinking behaviours.


3.1 In order to qualify for entry, entrants must visit:

and submit:

  1. their personal details;

  2. the story behind their Old Fashioned cocktail recipe in video format; and

  3. their original Old Fashioned cocktail recipe (with unlimited ingredient numbers permitted, but it must conform to the Cocktail Recipe Requirements set out below).

3.2 The original cocktail recipe (“Cocktail Recipe Requirements”) has the following instructions that entrants must adhere to:

  1. The cocktail receipt must contain and be based on Woodford Reserve Bourbon Whiskey: this is the only whiskey permitted in the Competition.

  2. Entrants are allowed homemade ingredients, but must be aware that if successful they will need to be able to reproduce the homemade ingredients in volume, to promote the drinks during Old Fashioned month. These ingredients (and all ingredients used) must be food safe.

  3. The maximum quantity of alcohol permitted is the equivalent of 50ml of alcohol.

  4. Cocktail decoration should be composed of edible and food safe ingredients, such as fruit, herbs and vegetables.

3.3 Recipes not in accordance with the above requirements will be rejected.


4.1 The cocktail recipe submitted by each entrant (Singapore & Malaysia ) will be judged by Christian Ozzati (Brown Forman Asia Marketing Director, Asia), Nuno Codea (Brown Forman Asia Advocacy Manager), Joni Na (Brown Forman Emerging Asia Brand Manager).

4.2 The judges will pick their 10 favourite cocktail recipes out of those qualifying entries under the Entry Mechanism based on how well the recipe and the story demonstrates the brief of The Wonderful Race. The 10 shortlisted finalists will be notified by 13 October 2023 via email & / or Whatsapp.

4.3 Judging criteria based on:

  • 50% on drinks concept - creativity on how you would twist the classic Old Fashioned and what inspired the entrant to do so, very important to link the creativity back to the overall storyline of the Wonderful Race (for more details on this please see the WR IG profile); AND

  • 50% on video presentation - entrants can definitely use any of the methods e.g. voice over, subtitles, effect to make the video more interesting. Main thing is to attract the judges’ attention to watch the video.

Judges will pick their favourite recipe experience based on the criteria mentioned above.

4.4. Brown-Forman Asia Team will hold a final competition for the 10 shortlisted finalists on 5 November 2023 (for the Singapore finalists), 12 November 2023 (for the Malaysia finalists). The shortlisted finalists will be expected to go through 2 qualifying rounds with the different challenges on these dates. If a selected finalist is unavailable to attend the next round on the specific date then the Promoter reserves the right to select an alternative entrant as a shortlist finalist.

Elimination Round: The 10 shortlisted finalists will be required to prepare the cocktail recipe submitted for entry into the Competition for the judges, who will have the opportunity to taste and rate the cocktail recipe again. Scoring will be as follows:

  • Total of 25 points for aroma, 25 points for flavour, 25 points for creativity and 25 points for presentation.

The five (5) finalists with the highest scores will then move forward to the final round.

Final Round: In this round, the five finalists will be required to draw blind cards, each card will have a theme written on it. Each of the five finalists will need to create a Woodford Reserve Old Fashioned incorporating the creative theme on the card that they have drawn. Ingredients to be used for the cocktail are limited to those made available by the Promoter team. Scoring will be as follows:

  • Total of 25 points for concept, 25 points for flavour, 25 points for performance and the last 25 points for fitting into the theme.

The best performer in terms of the overall score will be the Grand Prize Winner of their specific country. There will be a Grand Prize Winner selected from each country (ie one for Malaysia and one for Singapore).


5.1 Each of the TWO (2) Grand Prize Winners will win a trip to Woodford Reserve Distillery.

5.2 The prize consists of a trip for the Grand Prize Winners to Versailles, Kentucky, United States to visit the Woodford Reserve distillery. The prize includes return flights from Singapore Changi airport to the US airport; hotel accommodation for 3 nights. The hotel room may, at the Promoter’s discretion, be based on 2 people sharing. The Promoter/Brown-Forman entity will book and pay for the prize as agent for the Grand Prize Winners, who each agree to be bound by any terms imposed by third parties including, without limitation, any relevant tour operator. The Grand Prize Winners must hold a valid passport with 6 months' validity remaining, and, if they do not already have one, must not require a pre-arranged visa in order to travel to the United States. Grand Prize Winners must also comply with immigration requirements for entry into the United States. In particular, no Grand Prize Winner may have a criminal record. All travel-related administration is the responsibility of the Grand Prize Winner. All additional expenses including without limitation, spending money, travel to and from departure airport and insurance cover is the responsibility of the Grand Prize Winner.

The prize trip must be taken on the dates specified by the Promoter. These dates are yet to be confirmed. The Promoter reserves the right to select alternative winners, should the original Grand Prize Winner/s not validate all of their identity, age, ability to travel on the fixed trip dates and compliance with United States immigration criteria within 2 weeks of having been notified by the Promoter as the prize winner.

5.3 The winner will need to provide satisfactory evidence that they are aged 21 years or over. The minimum legal age for the purchase of alcohol in the USA is 21. As a US producer of alcoholic beverages, the Promoter has determined that it will not sponsor, directly or indirectly, travel to the USA for any individual who has not yet attained the age of 21


6.1 All entrants acknowledge and agree that all intellectual property rights, including copyright, in all cocktail recipe entries, shall be assigned to and become the property of the Promoter, which thereafter has the right to edit, re-edit, adapt, modify, reproduce, promote, create derivative works and otherwise use the winning entry in any way it sees fit. The Promoter will retain rights to the use of all submitted entries, names and videos and may use them for the purposes of advertising and promotion.


7.1 You acknowledge that Brown-Forman Worldwide L.L.C and other companies within the BROWN-FORMAN group (details of which are available on request) or BROWN-FORMAN's agents, partners or licensees, will handle your personal information, in accordance with the BROWN-FORMAN privacy policy https://legal.brown-forman.com/privacy-policy/english, for legitimate business purposes such as to provide you with personalized services and content, to analyze and consider ways of improving our services and products, and to respond to your requests. Your personal information may be transferred to any country where BROWN-FORMAN group companies or our service providers have facilities and personal information will be retained as permitted by applicable law. If in the future, you do not wish to receive further communications from the BROWN-FORMAN group and would prefer to be removed from its database, or if you wish to make corrections to your details or change how you receive communications from us, please write to: [email protected]


8.1 By entering the Competition, all entrants will be deemed to have accepted and be bound by the rules. The decision of the Promoter in all matters is final and no correspondence will be entered into. These terms and conditions shall be governed by the laws of the participating countries where the competitions will be held shall have exclusive jurisdiction.

Promoter: Brown-Forman Worldwide L.L.C, Asia Headquarter in United Square, 101 Thomson Road #22-01, Singapore 307591.


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